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Branding

August 3, 2015

Branding

BRANDING IS THE ART OF DIFFERENTIATION

 

Branding is very important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to understand what to expect from your company. At Mumbai Digital Marketing we understand branding could be a way of distinguishing yourself from the competitors and clarifying what it’s you offer that produces you the higher choice. It’ll define your product, business, and platform. Branding is the platform that will give shape to your idea to form it stand move into the clutter of the digital era and grab the eye of your end customer. Branding is the wand of magic that you just can use to convert first-time customers into lifetime loyal customers. Branding isn’t just the corporate name, address, logo, or campaigns, but it goes far beyond those things when it involves taking a name to the heights of the market which is strictly what MDM promises to allow you. With years of experience behind us, we at MDM are the foremost trusted partner for companies.

A company’s brand is its perception within the eyes of the planet. It’s a set of all the weather like the corporate logo, taglines, fonts, styles, colors, packaging, and messaging across print and digital platforms, created to portray a picture to its audience.

The first step of branding is creating brand identity and positioning the brand. This implies analyzing and identifying the company’s target customers, formulating the brand’s personality, essence and promise. Brand positioning decides if and the way your brand will stand out from the remainder. This is often where the business’s mission statement, voice, personality, and beliefs are established. During this exercise, the competition is additionally thoroughly assessed to take advantage of the gaps and use them as a plus.

Brand Identity and Brand Positioning help in creating an enduring impression on the consumer’s mind; to draw, inform and excite the customer and respond within the sort of acquisition.

MDM has launched countless brands successfully across various industries. Our thorough research, planning, and execution have helped carve out a successful formula for brands worldwide. We believe a solid Brand Identity and Positioning are the inspiration of any company’s marketing success.

To know about the key factors to keep in mind while building your brand, please refer to our blog-

Ultimate Guide To Align Your Product Brand Identity

The Power Of Brand Building

Content Creation

July 29, 2015

Content Creation

WHEN CREATING CONTENT, BE THE BEST ANSWER ON THE INTERNET.

Why you must give a damn about content?

 

In Digital Marketing, “Content Is The Ultimate Key To Your Success.”

 

There are very good reasons for that. Quite frankly Content is the power that feeds your whole content marketing machine. And that’s exactly why we cannot be spewing bad content into the system like any two-bit marketer would do.

Content is absolutely key of success in online marketing. In fact, in marketing industry ‘Content is King’. What we mean by this is that no matter what other marketing strategies we employ, content is ultimately the most crucial resource that all our other efforts revolve around.

Great content needs knowledge, expertise and time to get written. And that’s what we do. Build, craft and design great content that becomes addictively enjoyable as well as performs in natural search results. We have award-winning content writers team who work on content creation as a mix – science, art and business. How?

  • The scientific creation of content is done to enable discoverability across media.
  • This content then undergoes an overlay of creative to ensure it is engaging.
  • The business bent of the content is covered so that it acts as a driver for your business goals. It is then customized based on the medium of its delivery – website, social, microsites, lead forms, images, text, infographics, videos, AR, VR and more to make it relevant in the form it will be consumed.

We aim to provide content writing services in the most hassle-free manner to anyone who needs it. That is probably why we have become an equivalent of an in-house content expert for our clients. So whether you are searching for content writing services in India or from anywhere in the world, we are your best bet. No overheads, complete flexibility, just great quality content, delivered.

DIGITAL CONSULTATION

July 29, 2015

WHY DIGITAL CONSULTATION?

“THE ESSENCE OF STRATEGY IS CHOOSING WHAT NOT TO DO”

 

The first step to building a brand is auditing the digital capabilities of the brand and creating an action plan that helps to guide the growth and success of our clients. No matter where you are on your journey, Mumbai Digital Marketing can take you from strategy to execution, leveraging modern interfaces and technologies to improve your digital customer experience. We help clients to develop a digital strategy so they know what they need to do and why they need to do it. Solutions may include digital experience design services that put the customer at the center of every interaction. Or it may involve bringing new-age interfaces to life through digital modernization. Whatever the needs of each business, we start with a living system approach to customer and user engagement, which requires organizations to adopt an analytically enabled mindset to ensure market validity and acceptance.

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DIGITAL CONSULTATION

FREE DIGITAL MARKETING AUDIT

Are you spending at least HEAVY AMOUNTS per month on Facebook and Google advertising? Do you think you can get more out of your spend?

We know you can. That’s why we’ll give you a complimentary digital marketing audit, a Rs.2,999 values, completely free of charge.

Why settle for less if you can get more from your budget? Contact us now.

Best part? There are no strings attached.

A DIGITAL MARKETING AUDIT WITH TANGIBLE VALUE

At Mumbai Digital Marketing, we are a data-driven marketing agency that doesn’t believe in fluff. When our paid advertising experts run a digital marketing audit on your current campaigns, we show you exactly where there are holes in your current ad structure, showing you just how much money you could save with a few adjustments. We keep your information 100% confidential. If you are currently running campaigns in-house or have an agency managing them for you, but you suspect there may be more ways to maximize your opportunities (it’s okay – we won’t tell), simply fill out the form above and our digital experts will analyze your current campaigns and potential.

THE VALUE OF THE AUDIT

 
1
Identify Obstacles
A thorough audit should identify obstacles that hurt your lead conversion rate.
2
Benchmark Performance
Evaluate and benchmark the performance of your website based on the industry standards or your competitors.
3
Generate a Real Strategy
Get free recommendations from our expert strategists, from finding easy wins to even creating full-blown strategies.

HOW DOES THE AUDIT WORK?

To start our audit, we will need some basic information from you ranging from your analytics implementation and active digital campaigns.

Upon receiving some basic information, it only takes 2-3 business days for our team to assess your business’ digital footprint, opportunities and recommendations. Armed with the results of your consultation and a customized digital marketing strategy, your business will be able to deliver real value and results.

You can easy add your Pricing Tables to any of your pages or posts with our special Visual Page Builder element/shortcode MGT Pricing Table.

You can change a lot of settings for every Pricing Table and change any colors, effects and styles! You can have from 1 to 12 Pricing Tables per Row.

Is this really free and are we obliged to sign up to your services?

Yes, it is free (no cost to you) and no, you are not mandated to sign up to any of our services. We promise.

Will you walk us through your findings?

Yes of course! Upon completion of the audit, we will go ahead and schedule a 20-30 min call with you so we can explain and walk you through our findings and recommendations.

What information will you need?

Usually, we only ask that you provide us READ access to your google analytics, AdWords or DoubleClick, email marketing software, marketing automation, and any other on-going marketing tactics you are utilizing.

Can you do more than one website?

Yes, we can but the free audit is only on one website. If you wish for us to audit more than one then we will need to charge for the extra time.

How long will the audit take?

The audit will take us 2-3 business days after receiving all the information from you.

How detailed is the audit?

The audit will be quite detailed. We will be reviewing your website, analytics, digital ad platform (adwords, bing, facebook ads, doubleclick), email marketing, marketing automation, etc.

What are the typical questions that you ask?

Do you have Google Analytics installed on your website?
Who are your top competitors? (online and offline)
Are you currently doing PPC or display advertising?
What other digital marketing campaigns have you used?
What is your site traffic to lead conversion rate?
What is your desired conversion rate or leads per month?

Can you audit our traditional media spend as well?

For this particular program, we only will audit all your digital mediums.

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