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DIGITAL CONSULTATION

July 29, 2015

WHY DIGITAL CONSULTATION?

“THE ESSENCE OF STRATEGY IS CHOOSING WHAT NOT TO DO”

 

The first step to building a brand is auditing the digital capabilities of the brand and creating an action plan that helps to guide the growth and success of our clients. No matter where you are on your journey, Mumbai Digital Marketing can take you from strategy to execution, leveraging modern interfaces and technologies to improve your digital customer experience. We help clients to develop a digital strategy so they know what they need to do and why they need to do it. Solutions may include digital experience design services that put the customer at the center of every interaction. Or it may involve bringing new-age interfaces to life through digital modernization. Whatever the needs of each business, we start with a living system approach to customer and user engagement, which requires organizations to adopt an analytically enabled mindset to ensure market validity and acceptance.

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DIGITAL CONSULTATION

FREE DIGITAL MARKETING AUDIT

Are you spending at least HEAVY AMOUNTS per month on Facebook and Google advertising? Do you think you can get more out of your spend?

We know you can. That’s why we’ll give you a complimentary digital marketing audit, a Rs.2,999 values, completely free of charge.

Why settle for less if you can get more from your budget? Contact us now.

Best part? There are no strings attached.

A DIGITAL MARKETING AUDIT WITH TANGIBLE VALUE

At Mumbai Digital Marketing, we are a data-driven marketing agency that doesn’t believe in fluff. When our paid advertising experts run a digital marketing audit on your current campaigns, we show you exactly where there are holes in your current ad structure, showing you just how much money you could save with a few adjustments. We keep your information 100% confidential. If you are currently running campaigns in-house or have an agency managing them for you, but you suspect there may be more ways to maximize your opportunities (it’s okay – we won’t tell), simply fill out the form above and our digital experts will analyze your current campaigns and potential.

THE VALUE OF THE AUDIT

 
1
Identify Obstacles
A thorough audit should identify obstacles that hurt your lead conversion rate.
2
Benchmark Performance
Evaluate and benchmark the performance of your website based on the industry standards or your competitors.
3
Generate a Real Strategy
Get free recommendations from our expert strategists, from finding easy wins to even creating full-blown strategies.

HOW DOES THE AUDIT WORK?

To start our audit, we will need some basic information from you ranging from your analytics implementation and active digital campaigns.

Upon receiving some basic information, it only takes 2-3 business days for our team to assess your business’ digital footprint, opportunities and recommendations. Armed with the results of your consultation and a customized digital marketing strategy, your business will be able to deliver real value and results.

You can easy add your Pricing Tables to any of your pages or posts with our special Visual Page Builder element/shortcode MGT Pricing Table.

You can change a lot of settings for every Pricing Table and change any colors, effects and styles! You can have from 1 to 12 Pricing Tables per Row.

Is this really free and are we obliged to sign up to your services?

Yes, it is free (no cost to you) and no, you are not mandated to sign up to any of our services. We promise.

Will you walk us through your findings?

Yes of course! Upon completion of the audit, we will go ahead and schedule a 20-30 min call with you so we can explain and walk you through our findings and recommendations.

What information will you need?

Usually, we only ask that you provide us READ access to your google analytics, AdWords or DoubleClick, email marketing software, marketing automation, and any other on-going marketing tactics you are utilizing.

Can you do more than one website?

Yes, we can but the free audit is only on one website. If you wish for us to audit more than one then we will need to charge for the extra time.

How long will the audit take?

The audit will take us 2-3 business days after receiving all the information from you.

How detailed is the audit?

The audit will be quite detailed. We will be reviewing your website, analytics, digital ad platform (adwords, bing, facebook ads, doubleclick), email marketing, marketing automation, etc.

What are the typical questions that you ask?

Do you have Google Analytics installed on your website?
Who are your top competitors? (online and offline)
Are you currently doing PPC or display advertising?
What other digital marketing campaigns have you used?
What is your site traffic to lead conversion rate?
What is your desired conversion rate or leads per month?

Can you audit our traditional media spend as well?

For this particular program, we only will audit all your digital mediums.

SEO & SEM

July 29, 2015

Search Engine Optimzation

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

It is important to have your own website, but it is more important to reach out to the right audience and be seen online. In current times there is information overload on anything that you want to find online. There are multiple researches that have been done over the years that establish the fact that one of the top reasons for going online is to find something and to search for information and to top it, through researches it’s been established that almost 85% of this quest for searching information happens through search engines. So for any website owner generating traffic which is qualified and through search engines is very important.

Social Media Management

July 28, 2015

Social media is the one of the most humanly natural and yet new media of advertising, promotion and brand marketing that has hit the stage big time. In the present times, Social Media is an almost integral part of the marketing tools for any business or brand. The extensive reach and the buzz that can be generated through millions of users doesn’t compare with any other form of advertising. The impact of social media optimization and social media marketing is absolute and wide spread.
The global internet population present on these social networks is getting more and active and more and more social with sharing information in different forms and when stationary or on the go. Social media marketing and social media optimization are thus indispensible tools to have your armory.
In the complex world of business and brands and advertising, it’s important to be able to reach out to your target audience and make that connect with them in a way that sticks and creates the recall a business so dearly wants. It’s a tool to influence your audience, to help create a positive opinion, so build brand recall, to even promote and sell.
Social networks, blogs, professional networks, forums and online communities for videos and photos can do wonders for a brand trying to establish a direct connection with its customers.
MDM is among the niche group of social media marketing agencies in India that have the right amount of passion, skills, and expertise to create and execute a killer social media campaign or build and sustain a long-drawn social media strategy.
So, from creating your brand’s social accounts and their moderation to online reputation management, blogging and blog marketing, we are fully able and backed up with some success stories of our own. Following is how we would like to present our social media services offerings.

Conceptualization & Strategy

You know your business and we know ours. When it comes to online strategy creation, we realize that not all businesses function the same way and each one must have a strategy hand crafted to perfection. Our teams of experts at Mumbai Digital Marketing understands the need for tailored strategies and help conceptualize one that fits best.

Consumer Engagement

For any campaign to be successful, engagement must be powerful enough to organically garner audience participation. But it doesn’t just stop there…engagement would be successful only when it become viral, i.e. people share it within their network and this happens more at a macroscopic level to get you engagement that gives you the numbers.
We ensure consumer engagement through
• Socially relevant posts
• Contests & promotions
• Viral campaigns
and more.

Brand Promotion and Management

When we talk about brand management, we’re talking about managing the tangible and intangible characteristics of your brand. By now, you’ve either developed a brand identity or hoping to build one which your goals help to support and sustain. However, once your product/service/company enters the marketplace, it’s noticeably harder to control how that brand is perceived by others. That is where we jump in and offer you comprehensive brand management and promotion services on the social media domain.

Online Asset Management

Your online asset is your virtual property, a unique location which identifies your business to your target group and acknowledges your existence on the Internet. It is important that customers see value in your property at all times. Our team of experts helps to manage your online asset in a way that you are able to meet your social media goals and justify the ROI.

Social Media Monitoring

As much as you the brand needs to speak through social media, it is equally important to listen to what your target group is saying about you on the web. We help you monitor your social media environment crucial to the success of the SM campaigns.

Community Management

Social engagements that help build a loyal fan base are beneficial to business. It proves to be an efficient & cost effective tool for consumer retention and interaction. What’s more, it keeps the audience tuned to your presence on virtual properties.

Online Reputation Management

Reputation management becomes all the more crucial in the context of social media since your organization is on the web for everyone to comment upon and judge directly. Your brand reputation can come under attack any time from any angle and that is where we come in.

Blogging

A Blog is a window to your brand. We help you create and maintain this window in a way that enables you to put your best foot forward and gain positive traction from your target group.

Forums

As a company it would be fatal to underestimate the power of forums. Some might even argue that social networking websites are nothing but revamped forums. Answering questions which are industry specific, niche & product oriented on the forums gain equal importance in our social media endeavors.

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