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Branding

August 3, 2015

Branding

BRANDING IS THE ART OF DIFFERENTIATION

 

Branding is very important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to understand what to expect from your company. At Mumbai Digital Marketing we understand branding could be a way of distinguishing yourself from the competitors and clarifying what it’s you offer that produces you the higher choice. It’ll define your product, business, and platform. Branding is the platform that will give shape to your idea to form it stand move into the clutter of the digital era and grab the eye of your end customer. Branding is the wand of magic that you just can use to convert first-time customers into lifetime loyal customers. Branding isn’t just the corporate name, address, logo, or campaigns, but it goes far beyond those things when it involves taking a name to the heights of the market which is strictly what MDM promises to allow you. With years of experience behind us, we at MDM are the foremost trusted partner for companies.

A company’s brand is its perception within the eyes of the planet. It’s a set of all the weather like the corporate logo, taglines, fonts, styles, colors, packaging, and messaging across print and digital platforms, created to portray a picture to its audience.

The first step of branding is creating brand identity and positioning the brand. This implies analyzing and identifying the company’s target customers, formulating the brand’s personality, essence and promise. Brand positioning decides if and the way your brand will stand out from the remainder. This is often where the business’s mission statement, voice, personality, and beliefs are established. During this exercise, the competition is additionally thoroughly assessed to take advantage of the gaps and use them as a plus.

Brand Identity and Brand Positioning help in creating an enduring impression on the consumer’s mind; to draw, inform and excite the customer and respond within the sort of acquisition.

MDM has launched countless brands successfully across various industries. Our thorough research, planning, and execution have helped carve out a successful formula for brands worldwide. We believe a solid Brand Identity and Positioning are the inspiration of any company’s marketing success.

To know about the key factors to keep in mind while building your brand, please refer to our blog-

Ultimate Guide To Align Your Product Brand Identity

The Power Of Brand Building

Web Designing

July 29, 2015

Website Designing

“THERE ARE THREE RESPONSES TO A PIECE OF DESIGN – YES, NO, AND WOW! WOW IS THE ONE TO AIM FOR”

Best Web Development Company In India To Boost Your Business And Grow Smarter. We Help Businesses build secure and scalable Website, Portals and Solutions. Working with Mumbai Digital Marketing gives you access to cross-disciplinary teams to help you meet your digital ambitions whatever they may be. Here’s how we go about doing this. Helping Businesses To Build Secure And Next-gen Websites. We’re eager to work with you to develop your web application. Please share your project goals and contact information. Companies in today’s time need to put a lot of resources to optimize their websites and applications in order to enhance customer’s experience and make the overall website and applications more efficient and interactive. Since each organization is unique and has unique requirements, a custom website and application development company can spend significant time learning the business model and main operations of the business before proposing a custom web development solution personalized to specific needs. Most companies start developing a custom development project with the intention of completing it successfully. However, things do not always go as expected.

CUSTOM MOBILE & WEB DEVELOPMENT

Express Websites for SMBs and Start-Ups

30 Days to a New Website?

Not every business needs an intricate and complex site. Sometimes straightforward and basic is the key to success.

Our Express Website Design Service gives you a choice from our very own three (3) pre-designed, quick-to-make templates that are designed with the focus of converting site visitors into customers.

These Pre-designed templates make use of smart, useful features, SEO optimization, expertly written copy, and more!

What’s Included:

Our Express Website Package has a number of highly useful features. They are as follows:

  • 3 Theme Options
  • WordPress CMS
  • Google Analytics
  • 2 days Delivery
  • 10 Pages Of Content
  • Google SEO

Custom Web Design & Development

Amazing Design, Battle-Tested Framework + Clear Messaging

Many business owners think that customers will buy if they have a beautiful site. In reality, people buy because your website makes them feel like you understand them and it can deliver them what they want.

At MDM, we build your website with a clear messaging copy and proven content outline sections following the Storybrand framework. In addition we develop a beautiful interface unified with your brand guide, easy to navigate, fast-loading, content-rich, and easy to manage.

No more spending money (and losing sales!) on web design that doesn’t work.

Our Difference

Since the beginning, we have focused on designing and developing top-performing websites that convert visitors into leads. Each project can be broken down into four main areas:

 

STRATEGY & ANALYTICS – To Make Your Website Rank Well, Attract Users And propel Them To Take ACtion & Convert Leads To Customers.

WEB DESIGN & UX – Easy to Use, Update & Propel Action From Visitors

WEB DEVELOPMENT – Secure Website Built On Latest Versions Of Open Source Content Management By Our In-House Team.

ANALYTICS & OPTIMIZATION – Integration With Google Analytics & Facebook Pixel To Understand Your Visitors Journey.

We Optimize Your Site to Rank and Attract New Leads

Improve your marketing with a site built to generate leads.

Keyphrase research and search-optimized content are the cornerstones of our marketing websites. Our strategically-placed calls-to-action compel visitors to move through your site and convert into customers.

We don’t go by hunches. All of our decisions are formed by measurable data.

Designs Worth 1000 Words

We’ll build you a beautiful site that tells your company’s story through visual elements.

Design is in our blood, and we obsess over every comp, keyframe, click, and comma. But ultimately when we talk about our creative work, we consider the experience as a whole. Because design isn’t just about aesthetics. It’s about finding the best way to tell a compelling story—visually, thematically, and interactively—in a way that best suits each audience and medium.

We’ve built marketing sites across a wide variety of industries, becoming true partners for each of our clients. No matter your business, we can create the right site.

We Create Compelling Websites That Make Visitors Take Action

Your site will be successful because it’s built around your content goals and is designed to convert.

Chatter Buzz designers aren’t just designers; we’re also experts in user experience. We’ll design your site around maximizing your conversion rate to increase the number of visitors who become leads.

But we also design your website for your business… so your visitors become your customers.

Nearly 60% of searches are from mobile

Responsive and mobile-friendly, we’ll improve the user experience of your site and make it accessible across all devices.

According to Google, nearly 60% of all searches are on mobile devices. We’ll make sure your site is ready with a responsive and mobile-friendly site.

A site that integrates with everything

Give your visitors a seamless transition between your site and the tools that support it.

From your CRM (like Salesforce and Hubspot) to your ESP (like MailChimp, Constant Contact, and Marketo), we’ll integrate your site with all of the acronyms that support it.

Track, analyze and improve forever after

Understand where your visitors come from and what they’re looking for with custom metrics.

We’ll set you up with Google Analytics and make sure it’s configured properly. Then we’ll teach you how to measure conversions and use the data to improve your content.

Because our goal is to make sure you’re getting the most value out of your site. And if you know your Analytics needs a little work, we can help with a website analytics review.

Web and Mobile Application Development

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Content Creation

July 29, 2015

Content Creation

WHEN CREATING CONTENT, BE THE BEST ANSWER ON THE INTERNET.

Why you must give a damn about content?

 

In Digital Marketing, “Content Is The Ultimate Key To Your Success.”

 

There are very good reasons for that. Quite frankly Content is the power that feeds your whole content marketing machine. And that’s exactly why we cannot be spewing bad content into the system like any two-bit marketer would do.

Content is absolutely key of success in online marketing. In fact, in marketing industry ‘Content is King’. What we mean by this is that no matter what other marketing strategies we employ, content is ultimately the most crucial resource that all our other efforts revolve around.

Great content needs knowledge, expertise and time to get written. And that’s what we do. Build, craft and design great content that becomes addictively enjoyable as well as performs in natural search results. We have award-winning content writers team who work on content creation as a mix – science, art and business. How?

  • The scientific creation of content is done to enable discoverability across media.
  • This content then undergoes an overlay of creative to ensure it is engaging.
  • The business bent of the content is covered so that it acts as a driver for your business goals. It is then customized based on the medium of its delivery – website, social, microsites, lead forms, images, text, infographics, videos, AR, VR and more to make it relevant in the form it will be consumed.

We aim to provide content writing services in the most hassle-free manner to anyone who needs it. That is probably why we have become an equivalent of an in-house content expert for our clients. So whether you are searching for content writing services in India or from anywhere in the world, we are your best bet. No overheads, complete flexibility, just great quality content, delivered.

DIGITAL CONSULTATION

July 29, 2015

WHY DIGITAL CONSULTATION?

“THE ESSENCE OF STRATEGY IS CHOOSING WHAT NOT TO DO”

 

The first step to building a brand is auditing the digital capabilities of the brand and creating an action plan that helps to guide the growth and success of our clients. No matter where you are on your journey, Mumbai Digital Marketing can take you from strategy to execution, leveraging modern interfaces and technologies to improve your digital customer experience. We help clients to develop a digital strategy so they know what they need to do and why they need to do it. Solutions may include digital experience design services that put the customer at the center of every interaction. Or it may involve bringing new-age interfaces to life through digital modernization. Whatever the needs of each business, we start with a living system approach to customer and user engagement, which requires organizations to adopt an analytically enabled mindset to ensure market validity and acceptance.

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DIGITAL CONSULTATION

FREE DIGITAL MARKETING AUDIT

Are you spending at least HEAVY AMOUNTS per month on Facebook and Google advertising? Do you think you can get more out of your spend?

We know you can. That’s why we’ll give you a complimentary digital marketing audit, a Rs.2,999 values, completely free of charge.

Why settle for less if you can get more from your budget? Contact us now.

Best part? There are no strings attached.

A DIGITAL MARKETING AUDIT WITH TANGIBLE VALUE

At Mumbai Digital Marketing, we are a data-driven marketing agency that doesn’t believe in fluff. When our paid advertising experts run a digital marketing audit on your current campaigns, we show you exactly where there are holes in your current ad structure, showing you just how much money you could save with a few adjustments. We keep your information 100% confidential. If you are currently running campaigns in-house or have an agency managing them for you, but you suspect there may be more ways to maximize your opportunities (it’s okay – we won’t tell), simply fill out the form above and our digital experts will analyze your current campaigns and potential.

THE VALUE OF THE AUDIT

 
1
Identify Obstacles
A thorough audit should identify obstacles that hurt your lead conversion rate.
2
Benchmark Performance
Evaluate and benchmark the performance of your website based on the industry standards or your competitors.
3
Generate a Real Strategy
Get free recommendations from our expert strategists, from finding easy wins to even creating full-blown strategies.

HOW DOES THE AUDIT WORK?

To start our audit, we will need some basic information from you ranging from your analytics implementation and active digital campaigns.

Upon receiving some basic information, it only takes 2-3 business days for our team to assess your business’ digital footprint, opportunities and recommendations. Armed with the results of your consultation and a customized digital marketing strategy, your business will be able to deliver real value and results.

You can easy add your Pricing Tables to any of your pages or posts with our special Visual Page Builder element/shortcode MGT Pricing Table.

You can change a lot of settings for every Pricing Table and change any colors, effects and styles! You can have from 1 to 12 Pricing Tables per Row.

Is this really free and are we obliged to sign up to your services?

Yes, it is free (no cost to you) and no, you are not mandated to sign up to any of our services. We promise.

Will you walk us through your findings?

Yes of course! Upon completion of the audit, we will go ahead and schedule a 20-30 min call with you so we can explain and walk you through our findings and recommendations.

What information will you need?

Usually, we only ask that you provide us READ access to your google analytics, AdWords or DoubleClick, email marketing software, marketing automation, and any other on-going marketing tactics you are utilizing.

Can you do more than one website?

Yes, we can but the free audit is only on one website. If you wish for us to audit more than one then we will need to charge for the extra time.

How long will the audit take?

The audit will take us 2-3 business days after receiving all the information from you.

How detailed is the audit?

The audit will be quite detailed. We will be reviewing your website, analytics, digital ad platform (adwords, bing, facebook ads, doubleclick), email marketing, marketing automation, etc.

What are the typical questions that you ask?

Do you have Google Analytics installed on your website?
Who are your top competitors? (online and offline)
Are you currently doing PPC or display advertising?
What other digital marketing campaigns have you used?
What is your site traffic to lead conversion rate?
What is your desired conversion rate or leads per month?

Can you audit our traditional media spend as well?

For this particular program, we only will audit all your digital mediums.

SEO & SEM

July 29, 2015

Search Engine Optimzation

“Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.”

It is important to have your own website, but it is more important to reach out to the right audience and be seen online. In current times there is information overload on anything that you want to find online. There are multiple researches that have been done over the years that establish the fact that one of the top reasons for going online is to find something and to search for information and to top it, through researches it’s been established that almost 85% of this quest for searching information happens through search engines. So for any website owner generating traffic which is qualified and through search engines is very important.

PPC Campaigns

July 29, 2015

PPC Campaigns

HOW WE MADE IT

 

MDM team of professional marketers can help your businesses to understand why PPC is important for modern digital marketing and sustainable business growth. Our paid marketing methods help brands expand online by taking advantage of a wide range of search engine management strategies.

 

 

PPC & Google Adwords

PPC stands for Pay Per Click. Pay Per Click Campaigns helps you to reach your target audience through paid marketing. PPC Campaigns are of two types search ad campaigns and display ads campaigns. Both have their own benefits. Search campaigns are more targeted as they are shown exactly to those audiences who are looking for your services on search engines and hence the chances of conversions increase. Display ads are more beneficial for brand building and increasing your market share.

In today’s competitive market the different brands are used for SEO services hence it is necessary to use alternate methods to be kept in the race. PPC marketing helps you to make online brand value which can improve the traffic and leads through paid advertisement. Mumbai Digital Marketing is specialized in providing paid marketing services on different platforms.

    Google Ads

    Bing Ads

    Facebook & Instagram Marketing

   Linked-In Marketing

WHY HIRE MUMBAI DIGITAL MARKETING?

Over past few years we have refined our approach to be the best suited PPC agency in mumbai delivering ROI & growing many business.

HIGHLY PROFITABLE CAMPAIGNS

   

With years of experience & a team that is technically advanced & always up-to-date with the latest trends of marketing, we have successfully managed to reduce our client’s ad campaigns CPCs by 5x & increase their results by 8-10x.

OPTIMIZATION IS THE KEY

   

We believe that continuous optimization is the key to a successful PPC campaign and our team strives to achieve the same for clients by running continuous analytics to measure and monitor the performance of the ads.

HIGHLY TRANSPARENT REPORTING

   

Reporting the performance of PPC Campaigns is the most important part of these campaigns.  Keeping our clients updated about the performance regularly helps them to get a better understanding of the ads.

Our Strategy

PPC Management Strategy

Our Pay Per Click (PPC) campaigns are paired well with SEO. Our SEO and PPC management team work closely together to share data and insights to improve performance across the board.

We help your business grow with advertising services across Google.

Our technology allows us to query large data sets in your account that help us identify trends in clicks, spending, and conversions. It also helps us analyze monthly performance trends and traffic patterns across multiple KPIs. As a result, we’re able to reduce your costs while increasing performance, conversions, and revenue. Our PPC services aren’t limited to one city. Wherever you’re located, you can benefit from our expertise services.

Our team will manage all aspects of your PPC account using a systematic, aggressive approach to achieve optimal ROI and drive expansion. Our unique process blends various best practices with a strong strategy to improve your overall account performance and ensure you remain as competitive as possible. As part of our PPC advertising services, we focus on proven performance strategies by analyzing your historical account performance to identify trends in key metrics and uncover areas of opportunity. In turn, we use these opportunities to develop a new approach to your digital marketing so that you start seeing real, sustainable results.

As a Digital marketing firm specializing in SEO and PPC management, we always try to find ways to make every paid click matter.

What to Expect

What MDM’s PPC management can do for you

 

  • Provide full PPC advertising services from dedicated account managers and analysts with specialized experience in both Google Ads and Microsoft Advertising
  • Monitor keywords, negative keywords, bids, ads, and landing pages daily
  • Quality score and CTR optimization
  • Continuous adjustments to improve campaign performance and keep pace with the competitive e-commerce
  • Budget recommendations, forecasting, and ongoing bid strategy testing to meet your advertising goals
  • Monthly reporting on account performance, including cost-per-click, CTR, impressions, conversion rate, and other key metrics
  • Ongoing testing of ad copy, landing pages, and keyword match types
  • Replace low performing, costly ads and keywords with the ones that are more targeted to boost conversion rates

To know the benefits of PPC marketing refer to our blog –

Why PPC Marketing is Important for the Success of your Business?

Contact us to learn more about why PPC is important and to get PPC advertising services for your business.

Social Media Management

July 28, 2015

Social media is the one of the most humanly natural and yet new media of advertising, promotion and brand marketing that has hit the stage big time. In the present times, Social Media is an almost integral part of the marketing tools for any business or brand. The extensive reach and the buzz that can be generated through millions of users doesn’t compare with any other form of advertising. The impact of social media optimization and social media marketing is absolute and wide spread.
The global internet population present on these social networks is getting more and active and more and more social with sharing information in different forms and when stationary or on the go. Social media marketing and social media optimization are thus indispensible tools to have your armory.
In the complex world of business and brands and advertising, it’s important to be able to reach out to your target audience and make that connect with them in a way that sticks and creates the recall a business so dearly wants. It’s a tool to influence your audience, to help create a positive opinion, so build brand recall, to even promote and sell.
Social networks, blogs, professional networks, forums and online communities for videos and photos can do wonders for a brand trying to establish a direct connection with its customers.
MDM is among the niche group of social media marketing agencies in India that have the right amount of passion, skills, and expertise to create and execute a killer social media campaign or build and sustain a long-drawn social media strategy.
So, from creating your brand’s social accounts and their moderation to online reputation management, blogging and blog marketing, we are fully able and backed up with some success stories of our own. Following is how we would like to present our social media services offerings.

Conceptualization & Strategy

You know your business and we know ours. When it comes to online strategy creation, we realize that not all businesses function the same way and each one must have a strategy hand crafted to perfection. Our teams of experts at Mumbai Digital Marketing understands the need for tailored strategies and help conceptualize one that fits best.

Consumer Engagement

For any campaign to be successful, engagement must be powerful enough to organically garner audience participation. But it doesn’t just stop there…engagement would be successful only when it become viral, i.e. people share it within their network and this happens more at a macroscopic level to get you engagement that gives you the numbers.
We ensure consumer engagement through
• Socially relevant posts
• Contests & promotions
• Viral campaigns
and more.

Brand Promotion and Management

When we talk about brand management, we’re talking about managing the tangible and intangible characteristics of your brand. By now, you’ve either developed a brand identity or hoping to build one which your goals help to support and sustain. However, once your product/service/company enters the marketplace, it’s noticeably harder to control how that brand is perceived by others. That is where we jump in and offer you comprehensive brand management and promotion services on the social media domain.

Online Asset Management

Your online asset is your virtual property, a unique location which identifies your business to your target group and acknowledges your existence on the Internet. It is important that customers see value in your property at all times. Our team of experts helps to manage your online asset in a way that you are able to meet your social media goals and justify the ROI.

Social Media Monitoring

As much as you the brand needs to speak through social media, it is equally important to listen to what your target group is saying about you on the web. We help you monitor your social media environment crucial to the success of the SM campaigns.

Community Management

Social engagements that help build a loyal fan base are beneficial to business. It proves to be an efficient & cost effective tool for consumer retention and interaction. What’s more, it keeps the audience tuned to your presence on virtual properties.

Online Reputation Management

Reputation management becomes all the more crucial in the context of social media since your organization is on the web for everyone to comment upon and judge directly. Your brand reputation can come under attack any time from any angle and that is where we come in.

Blogging

A Blog is a window to your brand. We help you create and maintain this window in a way that enables you to put your best foot forward and gain positive traction from your target group.

Forums

As a company it would be fatal to underestimate the power of forums. Some might even argue that social networking websites are nothing but revamped forums. Answering questions which are industry specific, niche & product oriented on the forums gain equal importance in our social media endeavors.

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